‘Omer/Teshuvah’ – interview #2 with a nanopress publication team

As promised in this post about three nanopress teams, here is the second of three interviews with those teams. (Details on the nanopress publishing model here.)

Omeremo Nanopress published Omer/Teshuvah by Shifrah Tobacman, edited by Rachel Barenblat.

1. Talk about the collaboration process as it unfolded for you – did this experience differ from any previous experiences you may have had of editing or being edited? What would you change about the collaboration process if you were to do it again?

Rachel: I don’t think this experience differed from my previous experiences of editing, at least not experiences of editing poetry. There’s always a challenge in balancing one’s editorial sensibilities with the voice of the poet, wanting to be a helpful force for refining without overwhelming or overwriting what makes the poems unique in the first place.

Shifrah: This is the first time I have published a collection of my poetic work, and the first time I have worked with a poetry editor. I found it very valuable and was very grateful to have Rachel’s discerning eye on my work, and felt she did a very nice job of maintaining the balance she describes above.

2. The nanopress model is flexible in conception and intended to evolve according to the individual needs of individual teams. In its first conception, it envisioned the editor providing ‘macro’ input, mainly focusing on the substance of the collection, with the ‘micro’ side – the technical legwork of publishing and marketing – being the responsibility of the author. How did the division of labor work out for you?

Rachel: I focused both on the substance of the collection and on the technical legwork of publishing: manuscript layout, working with CreateSpace, etc. I set up the book’s website. Shifrah worked on marketing.

Shifrah: I am curious to know how Rachel might have felt about our division of labor. Since book publishing was new to me, and my expertise was limited when it came to the technical end of nanopress publishing, I leaned on Rachel a good deal for support in this area. She graciously took this on, although it may have been more than that for which she originally bargained.

One disadvantage of our particular division of labor is that some of the technical control of the CreateSpace account ended up as Rachel’s responsibility, and out of my control, which I think is challenging for us both.

In addition to marketing, I spent a good deal of time considering the art work used, finding an artist to work with, considering how I wanted the words to fit on the page, the amount of white space I thought matched the sensibility of the collection, etc… in other words, a number of aesthetic issues which needed to be considered and re-considered as we went along. Rachel was an excellent advisor, but these were decisions that were and ultimately needed to be mine to make as the artist. This may be an advantage of the nanopress model, where the artist is closer to the production than she or he might be in a traditional publishing approach.

3. Talk about the numbers of readers you have been able to reach – did you do a lot of, or not so much, marketing? If you did, how did you market the poems? What statistics can you share – would you fill in the blanks in the table below?

Rachel: We’ve sold 227 books in total, 32 via Amazon and the rest via the Createspace e-store. The only marketing I did for the book was to create its (very simple) website and to share that website in a publication announcement on my blog. I also mentioned the book, and linked to it, in the collection of Omer resources I made available to my congregation.

Shifrah: This is probably the most difficult and frustrating part for me about this model of publishing. Marketing is not my strong suit. I think this is less a matter of ability and more a matter of time. I would love to have hours to devote to blogging and making Facebook entries, contacting book stores and calling synagogues that might be interested in selling the book, offering readings and workshops to promote it. But the truth is I only have a very limited amount of time for these activities, so sales remain lower than I would like. I could definitely benefit from teaming up with someone who could assist with this aspect of the project.

4. In its first conception, the nanopress model envisioned that resulting poetry would be provided to readers either free of charge or, in the case of print versions, at base production price with no mark-up. Did you go with this model, or choose a different one? Why in either case?

Rachel: We opted to offer the collection with a very slight mark-up — each copy costs $7, which is close to what CreateSpace makes them for. My memory is that we opted for a slight mark-up because we wanted Shifrah to receive some compensation, however nominal, for her creativity. We offered a selection of poems from the book online, but not the whole manuscript; my memory is that Shifrah wanted the book to be out there in print form, to be touched and held and used as a physical object in the world, but not as a digital download.

Shifrah: Actually, I would be happy to also have the book available as a digital download, but have not made that happen yet. I have wavered about what format to use for that.

Rachel is correct. We opted for a slight mark-up, partly for compensation purposes, but mostly to cover costs I incur in the process of marketing the book (making flyers and buying snacks for events, buying supplies for workshops, covering car travel, etc.) When I sell hard copies myself, I sell them for $12 to cover shipping and handling and yield a small profit.

Needless to say at the rate we have been selling these, profit margins remain low, which is fine. This collection is meant to enhance people’s spiritual practice, not to be a big money maker.

5. How many publication formats did you choose to work with?

Rachel: Just the one: a print book.

6. Would you be willing to undertake another nanopress collaboration in the future, as either editor or author? Why or why not?

Rachel: I would definitely be interested in doing this again, from either side of the table. I enjoy the creative collaboration which arises in a good editorial relationship. I like this model so much better than pure self-publishing (in which there are no checks or balances for the author’s sense of what’s best for the work.) And given that we live in an internet age, the age of the long tail, this is a great way for authors to get their work out to people who would enjoy that work, even if the manuscript in question isn’t going to win the Yale Younger Poets prize or what-have-you.

This actually isn’t my first nanopress, or not exactly, anyway. I’ve done two similar projects. In 2006, my short collection chaplainbook (a collection of chaplaincy poems) was printed via print-on-demand after undergoing editorial input from several literary friends. I posted about that experience on my blog at the time: the chaplainbook story.

And in 2009, I released my chapbook Through, a collection of miscarriage poems, also via print-on-demand, after putting it through the editorial refinement of working with, again, several literary friends whose judgement I trusted. (Here’s my post about it.) Through is available at-cost, and also as a free download; I wanted those poems to be available to anyone who suffers miscarriage, regardless of their ability to pay. (You can find both of those in my lulu store.)

Shifrah: Ditto for me on the collaborative and co-creative process. I love that, and this was not exception.


Previous interview: Diagnostic Impressions – poems by Dana Guthrie Martin, edited by Donna Vorreyer, published by DNA Nanopress.

Interview coming up soon: A Place Without Dust Nanopress, which published Lent / Elegies by Nicolette Bethel, edited by Sonia Farmer.

Published by

Nic Sebastian

Nic is the author of Forever Will End On Thursday and Dark And Like A Web. She founded the now-archived Whale Sound site and is co-founder of The Poetry Storehouse. Nic blogs at Very Like A Whale and Voice Alpha.

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